Hello Cutie began as a love letter to everyone who’s ever felt a little different - a little dreamy, a little chaotic, a little soft but still rebellious.

We wanted to create a space where kawaii could be dark, cute could be powerful, and comfort could be a form of self-expression.

Inspired by pastel goth fashion, cosy room aesthetics, and our moon-kissed mascot Luna Cat, we design apparel, plushies, accessories, and home décor that blend sweetness with mystery.

Each piece is crafted to spark joy, soothe the soul, and help you show the world your wonderfully unique style.

Whether you’re dressing up, nesting in, or building your dream pastel-goth bedroom, Hello Cutie is here to bring a little magical chaos into your everyday life.

This is where cute becomes confident - and darkness still sparkles.

Welcome to the Chaos Club. 💀✨