Welcome to Hello Cutie, the home of dark kawaii, pastel goth fashion, and everything sweetly spooky.

Our brand was created for those who never fit neatly into one box — the dreamers, the artists, the alternative fashion lovers, and the ones who find comfort in cute things with a little edge.

In a world filled with mass trends and fast aesthetics, Hello Cutie celebrates individuality. We design pieces that let you express both sides of your personality: the soft, cosy, plushie-hugging side, and the mysterious, moon-lit, quietly rebellious side.

At the heart of our universe is Luna Cat, our adorable yet slightly mischievous mascot. You’ll find this moon-dwelling cutie across our collections - in oversized T-shirts, plushies, accessories, and décor - forming a character world that grows with every release.

Our collections are crafted with purpose:

• Plushies and emotional companions for comfort and self-care

Dark kawaii clothing and streetwear for daily expression

Pastel goth accessories for personal flair

Room décor and vibe pieces for creating your own magical sanctuary.

We design with love, detail, and the belief that aesthetics can be both soothing and empowering.

Hello Cutie is a safe space for anyone drawn to soft darkness, cute rebellion, and the comfort of being truly yourself.

Whether you're building your perfect pastel-goth room or curating your wardrobe, we’re here to make your world a little sweeter, a little moodier, and a whole lot more you.

Join the Chaos Club - where every cutie is welcome, and every vibe is valid.
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